Marketing · Communications · Commercial strategy
Clarity to decide.Strategy to grow.
I help SMEs and startups bring their marketing, communications and commercial strategy into a single view — so they stop improvising and start deciding with focus.
01 — About
An outside view, close and committed to your business.
I work with a holistic view of the business: I don't look at marketing on one side, communications on another and sales on another. I look at them together, because that's usually where the problem is — and also the opportunity.
My job is to turn complexity into concrete priorities and actions. I come in, listen, put order into what is scattered and hand you back a clear path: what to do, what not to do, and in what order. Then I stay to make sure it actually happens.
Holistic view
Marketing, communications and commercial strategy connected, never in silos.
Strategy and execution
The plan doesn't stay in a document: I support the implementation alongside the team.
Focus on results
Decisions backed by data, and priorities that can actually be sustained.
02 — Services
What problems I solve and what you'll get.
Every engagement starts from the real problem, not the deliverable. These are the four most common starting points.
The problem“I know something isn't working, but I don't know where to start.”
An honest x-ray of the business: market, value proposition, communications and sales process. We put order into what exists and separate what is urgent from what is important.
You'll geta situation map and the 3 priorities for the next 90 days.
03 — Method
From diagnosis to results.
A short, transparent process. You know which stage we're in, what gets defined at each one, and what comes next.
Diagnosis
I listen to the team, look at the numbers and understand the real context of the business before proposing anything.
Strategy
I turn complexity into priorities: what to do, what not to do, and in what order, with explicit criteria.
Action plan
We bring the strategy down to concrete actions, with owners, deadlines and agreed metrics.
Implementation and follow-up
I support the execution and we adjust course using data, not impressions.
04 — Case studies
Real challenges, concrete decisions.
B2B services SME
From referrals to a process
ChallengeAll growth came from word of mouth, with no process or predictability.
ResultDocumented sales process and a visible pipeline within six weeks.
Early-stage startup
A message that lands
ChallengeThe product was good, but no one could explain in one sentence what it was.
ResultA unified value proposition and narrative across all communications.
Retail with a physical store and online sales
Investing with criteria
ChallengeRunning ads every month, with no clear read on what worked.
ResultPrioritized channels and a simple metrics dashboard for decision-making.
05 — Testimonials
What the people I've worked with say.
“She sorted out in a few weeks something we had been putting off for two years. We came out of that stage knowing exactly what to do first.”
Founder · Services SME
“She didn't sell us a recipe. She understood the business first, then proposed. That difference showed in the results.”
Commercial director · Industry
“She gave us clarity to decide and stayed until things actually happened. She works as part of the team.”
Co-founder · Startup
06 — Contact
Tell me about your challenge and let's look at it together.
A first 30-minute conversation, free and with no strings attached. If I can help, I'll tell you. If not, I'll tell you that too.
- Email mehola@violetalunar.com
- WhatsApp+54 9 000 000 0000
- SocialLinkedInInstagram